Albums you might have missed, but aren’t too late to check outRecording artists have their defining albums, but few of them catapult those dubbed as clones into superstar status, break sales records, redefine a genre and re-introduce listeners to one of the then-future most influential performers in pop music. Such is the case with
*NSYNC’s 2000 effort,
No Strings Attached.
In a market that included competitors such as the
Backstreet Boys,
98 Degrees and
LFO, it was often hard to differentiate between boy bands. The Backstreet Boys had a year earlier broken first-week sales records with the release of
Millennium, seemingly solidifying their position as the reigning kings, but *NSYNC’s foray into electronica, R&B and hip-hop broadened the pop music hemisphere — and their fan base.
The 12-track knockout began with “Bye, Bye, Bye.” Known just as much for the dance routine in the video, the song’s hard-edged beat pushed the group through an aggressive yet toned-down male answer to
Alanis Morisette’s “You Oughta Know.”
Justin Timberlake’s beatbox guided “It’s Gonna Be Me,” surprisingly the group’s sole No. 1 hit on Billboard’s Hot 100 chart, before taking an out-of-this-world jaunt with
Lisa “Left Eye” Lopes on “Space Cowboy (Yippie-Yi-Yay).”
Keeping in line with hip-hop, “Just Got Paid” was a remake of
Johnny Kemp’s 1988 new jack swing gem that stayed remarkably true to the original (with the addition of verses by Timberlake and
Chris Kirkpatrick). “It Makes Me Ill,” co-written by
Kandi of
Xscape fame, channels the fluid R&B melodies of tracks such as
TLC’s “No Scrubs” and
Destiny’s Child’s “Bills, Bills, Bills,” and is the decade’s answer to funk at its best. “No Strings Attached” has plenty of glass-breaking, guitar-riffed fades and beats to create an edgy groove that
Michael Jackson could have created magic with during the
Dangerous time period.
“Digital Get Down” is a track with not-so-subtle suggestions for the boys’ girls to engage in a little cyber and phone sex. While the notion may seem a little creepy — or a little intriguing — the song’s hybrid break beats-drum ‘n’ bass melody may prove more convincing. No boy band’s album is complete without ballads, the highlight on
No Strings Attached being “I Thought She Knew.” The a cappella showcase featured usual lead singers Timberlake and
JC Chasez taking the rare action of sharing verses with Kirkpatrick and
Joey Fatone.
Though the boys failed to duplicate their success with their follow-up,
Celebrity, fans of
No Strings Attached say little in the way of criticism for the album, except that Jive Records should have released more singles from it. The album is a strong example that pop isn’t entirely bubble gum, and that hip-hop heads and dance music aficionados can find commonality on such a mainstream compilation. It also began to differentiate the group’s members, some of whom have moved on to become successful solo stars (or at least known for something
other than being in *NSYNC). And, if nothing else,
No Strings Attached provided the soundtrack for that
killer performance at the 2000 MTV Video Music Awards, which blended all three of the album’s hits and gave viewers new ideas on how to mix TV and choreography.
Track List and Highest Billboard Chart Positions:
1. “Bye, Bye, Bye” — No. 4 (Hot 100), No. 25 (Adult Contemporary)
2. “It’s Gonna Be Me” — No. 1 (Hot 100)
3. “Space Cowboy (Yippie-Yi-Yay)” with Lisa “Left Eye” Lopes
4. “Just Got Paid”
5. “It Makes Me Ill”
6. “This I Promise You” — No. 5 (Hot 100), No. 1 (Adult Contemporary), No. 30 (Hot Latin Tracks)
7. “No Strings Attached”
8. “Digital Get Down”
9. “Bringin’ Da Noise”
10. “That’s When I’ll Stop Loving You”
11. “I’ll Be Good for You”
12. “I Thought She Knew”

Review Rewind - *NSYNC: No Strings Attached